How do market researchers utilize scales to establish quantifiable
Question # 00005589
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Updated on: 12/18/2013 12:29 AM Due on: 12/18/2013
How do market researchers utilize scales to establish quantifiable measures of subjective and abstract concepts? Discuss general types of scaling, such as uni-dimensional and multidimensional scales, nominal and ordinal scales, or interval and ratio scales and how they might be used to benefit your organization.
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Solution: How do market researchers utilize scales to establish quantifiable