How do market researchers utilize scales to establish quantifiable

Question # 00005589 Posted By: expert-mustang Updated on: 12/18/2013 12:29 AM Due on: 12/18/2013
Subject Business Topic Management Tutorials:
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How do market researchers utilize scales to establish quantifiable measures of subjective and abstract concepts? Discuss general types of scaling, such as uni-dimensional and multidimensional scales, nominal and ordinal scales, or interval and ratio scales and how they might be used to benefit your organization.
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  1. Tutorial # 00005387 Posted By: expert-mustang Posted on: 12/18/2013 12:30 AM
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    they act as labels, the measure of average that can ...
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