general business data bank

Question # 00003614 Posted By: spqr Updated on: 11/16/2013 01:26 PM Due on: 11/29/2013
Subject Marketing Topic Marketing Tutorials:
Question
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121.

Agent wholesalers are very common in international marketing.

True False

122.

Manufacturers' agents sell related products for several competing manufacturers.

True False

123.

More than half of all agent wholesalers are manufacturers' agents.

True False

124.

Manufacturers' agents don't cost the producer anything until something sells.

True False

125.

Manufacturers' agents earn higher commissions for introducing new products than they do for selling established products.

True False

126.

Manufacturers' agents are usually much less expensive than a company's own sales force in market areas where sales potential is low.

True False

127.

Manufacturers' agents do not take title to the products they sell--and are paid a commission on sales.

True False

128.

Manufacturers' agents are mainly used as an inexpensive way to continue getting sales for a product--once a company's own sales force has successfully introduced it to the market.

True False

129.

Export or import agents are basically merchant wholesalers who specialize in international trade.

True False

130.

Export and import agents are basically manufacturers' agents who specialize in international trade.

True False

131.

Brokers usually have a long-term relationship with the buyers and sellers.

True False

132.

Brokers usually have a temporary relationship with the buyer and seller.

True False

133.

The "Product" that brokers sell is information about what buyers need and what supplies are available.

True False

134.

A broker's "product" is market information.

True False

135.

Over time, use of the Internet will result in a larger number of brokers.

True False

136.

Agents and brokers are wholesalers that take title to the merchandise and products that they sell.

True False

137.

A selling agent takes over the whole marketing job of producers, not just the selling function.

True False

138.

A manufacturers' agent represents a manufacturer in some specified geographic area, while selling agents usually handle the entire output of one or more producers.

True False

139.

Selling agents avoid working for a manufacturer that is having financial trouble because of the high risk.

True False

140.

A combination export manager is a blend of manufacturers' agent and selling agent.

True False

141.

Auction companies are used for products where demand and supply conditions change rapidly.

True False

142.

With auction companies, demand and supply interact to determine the price.

True False

143.

The Internet has expanded the number of auction companies in lines of business where auctions have previously not been common.

True False


Multiple Choice Questions

144.

"Retailing" refers to:


A.

the sale of products to final consumers.

B.

the sale of both business and consumer products.

C.

the sale of consumer products to wholesalers, retailers, or final consumers.

D.

the performance of regrouping activities.

E.

None of these is a good answer.

145.

_________ covers all of the activities involved in the sale of products to final consumers.


A.

Distributing

B.

Retailing

C.

Manufacturing

D.

Wholesaling

E.

Marketing

146.

"Retailing" covers all the activities involved in the sale of products to:


A.

final consumers.

B.

organizational and business customers.

C.

producer/suppliers.

D.

intermediaries.

E.

All of these alternatives are correct.

147.

Which of the following is NOT retailing?


A.

A vacuum cleaner manufacturer hires its own sales force to sell door to door.

B.

A private ambulance service takes an accident victim to a hospital and charges him $100.

C.

A group of students sell donuts to people passing by their dorm.

D.

A book wholesaler has a mail-order catalog which offers discounts to final consumers who buy by mail.

E.

All of these are examples of retailing.

148.

The main difference between retailing and wholesaling is that:


A.

Retailing involves selling to other merchants and wholesaling does not.

B.

Retailing involves selling to business customers and wholesaling does not.

C.

Technology is more important in wholesaling than in retailing.

D.

Wholesaling involves selling mainly to other merchants and business customers, but retailing involves selling mainly to final consumers.

E.

Wholesaling involves selling to final consumers and retailing does not.

149.

The percentage of new retailing ventures which fail during their first year is:


A.

two-thirds.

B.

three-fourths.

C.

one-half.

D.

one-fourth.

E.

one-third.

150.

A "good" retail strategy planner knows that:


A.

it's a mistake to try to develop a strategy that isn't equally appealing to all social class groups.

B.

the failure rate among beginning retailers is quite high.

C.

emotional needs are more important than economic needs in choosing a retailer.

D.

it's a mistake to try to develop a strategy that isn't equally appealing to all income groups.

E.

None of these alternatives is correct.

151.

Which of the following could be considered a part of a retailer's "Product"?


A.

Advice from salespeople.

B.

After-sale service.

C.

Convenient parking.

D.

Width and depth of product assortment.

E.

All of these are parts of a retailer's "Product."

152.

Which of the following could be considered part of a retailer's "Product"?


A.

Selection of brands.

B.

Width and depth of product assortment.

C.

Reputation for fairness.

D.

Helpfulness of salespeople.

E.

All of these are parts of a retailer's "Product."

153.

A retailer's "Product" may include:


A.

a particular assortment of goods and services.

B.

special orders.

C.

advice from salesclerks.

D.

quality.

E.

all of these are included in a retailer's "Product."

154.

A retailer's "Place" may include:


A.

a physical store and/or an online store.

B.

store size and layout.

C.

number of stores.

D.

store hours.

E.

all of these are included in a retailer's "Place."

155.

A retailer's "Promotion" may include:


A.

publicity.

B.

demonstrations and displays.

C.

online videos and reviews.

D.

number of salespeople.

E.

all of these are included in a retailer's "Promotion."

156.

A retailer's "Price" may include:


A.

delivery charges.

B.

discount policies.

C.

frequency of sales.

D.

store credit card.

E.

all of these are included in a retailer's "Price."

157.

Which of the following is NOT relevant regarding why some consumers prefer one retailer over another?


A.

Convenience.

B.

Shopping atmosphere.

C.

Assortment carried.

D.

Service.

E.

All of these choices can be relevant.

158.

Which of the following is NOT relevant regarding why some consumers prefer one retailer over another?


A.

Location.

B.

Discount policies.

C.

Store hours.

D.

Number of salespeople.

E.

All of these choices can be relevant.

159.

A good marketing manager for a retailer knows that:


A.

economic needs are more important than emotional needs in choosing a store.

B.

shopping atmosphere has little comparative importance.

C.

consumers only go to stores that offer the lowest possible prices.

D.

individual consumers have different economic and emotional needs.

E.

All of these alternatives are true.

160.

When a department store manager decides to make a personal shopper available to its career-oriented female shoppers, this is a decision about:


A.

Product

B.

Place

C.

Promotion

D.

Price

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