Consumer behaviour

A photograhic presentation of the purchase process, which consumer does through for a product or service of your choice.

a written analysis of the purchase process of your chosen product or service. this should involve using each appropriate headings.

For example, if you choose to exame the purchase of a brand of television, one main issues invlove the understanding of thenature and determinants of consumer decision making and the way in which prior knowledge and experience affected choice.

Please inculde a a series of interview questions for the real consumer to ask regards to the purchase process.

Havard refercing