Consumer behaviour

Question # 00005573 Posted By: paul911 Updated on: 12/17/2013 12:57 PM Due on: 12/18/2013
Subject Business Topic General Business Tutorials:
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A photograhic presentation of the purchase process, which consumer does through for a product or service of your choice.

a written analysis of the purchase process of your chosen product or service. this should involve using each appropriate headings.

For example, if you choose to exame the purchase of a brand of television, one main issues invlove the understanding of thenature and determinants of consumer decision making and the way in which prior knowledge and experience affected choice.

Please inculde a a series of interview questions for the real consumer to ask regards to the purchase process.

Havard refercing

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Tutorials for this Question
  1. Tutorial # 00005371 Posted By: paul911 Posted on: 12/17/2013 12:58 PM
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    The solution of Consumer behaviour...
    consumer_purchase_process.doc (770 KB)

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