Analyzing Tesla Reputation - What are the factors that have positive

Analyzing Tesla reputation:

1. What are the factors that have positive or negative effects on Tesla reputation?
2. What can be done to enhance the effects of positive factors and diminish or reverse the negative factors affecting Tesla reputation?
3. What is the most likely crisis situation that could happen in the short or mid run?
4. How should Tesla handle this crisis situation? Please provide detailed strategies.

if you could divide into sub titles for each require section , that would be appreciate

1700 words around 7 pages not including reference page within the 7 pages 

double spaced APA Style