Activity based questions

Question # 00003956 Posted By: smartwriter Updated on: 11/23/2013 11:58 AM Due on: 11/30/2013
Subject Accounting Topic Accounting Tutorials:
Question
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MULTIPLE CHOICE QUESTIONS

31. Cost analysis and performance analysis are the same thing.

True

False

32. Experience shows that it doesn't make sense for marketing managers to allocate costs to specific market segments or products.

True

False

33. In general, the more products a company has the more difficult it will be to allocate costs.

True

False

34. With the full-cost approach to marketing cost analysis, all costs are allocated to products, customers, or other categories.

True

False

35. With the contribution-margin approach to marketing cost analysis, all costs are allocated to products, customers, or other categories.

True

False

36. The contribution-margin approach to marketing cost analysis focuses attention on variable costs rather than total costs.

True

False

37. The contribution-margin and the full-cost approaches to marketing cost analysis are different, but they should lead to the same action implications.

True

False

38. The full-cost approach to marketing cost analysis is likely to lead to arguments among product managers about how costs are to be allocated.

True

False

39. When it comes to marketing cost analysis, a sales rep is likely to favor the full-cost approach over the contribution-margin approach.

True

False

40. A marketing audit is a systematic procedure for allocating the full costs of marketing to the appropriate functional accounts.

True

False

41. A marketing audit is a systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function.

True

False

42. Marketing audits consider future marketing plans, so they are not concerned with a company's current marketing strategies.

True

False

43. In a marketing audit, the auditor evaluates the plans being implemented, but not the quality of the effort.

True

False

44. A marketing audit evaluates the whole marketing program as well as individual plans.

True

False

45. Control helps marketing managers learn how:

to plan for the future.

implementation is working.

ongoing plans are working.

All of the above.

None of the above.

46. With respect to marketing control,

all cost records should be kept in the marketing department.

faster feedback can often be the basis for a competitive advantage.

many advances have been made, but there is still no effective way for a manager to be sure that a product is actually selling to the intended target market rather than to some other group.

All of the above are true.

None of the above is true.

47. To improve the effectiveness of the marketing control process, the marketing manager should:

realize that most errors are made because managers react to detailed information too quickly--instead of waiting to see what patterns show up in summary reports.

be the supervisor for the data-processing manager.

have all necessary data captured as it comes in and in a form that can be quickly sorted and analyzed by computer.

be certain that all cost records are kept in a central location controlled by the marketing department.

All of the above.

48. The basic objectives of implementation are to do things:

better.

faster.

at lower cost.

all of the above.

A and C, but not B.

49. Which of the following statements about customer complaints is FALSE?

Customer complaints that are handled well by the company usually help it win new customers.

In business markets, customer complaints are usually handled by the sales force.

In consumer markets, customer complaints are usually handled by toll-free telephone lines and via e-mail customer service reps.

Customer complaints that are handled well by the company usually help it keep its customers.

None of the above is false.

50. A marketing manager might use the total quality management approach to:

reduce defects in goods produced in factories.

train better salespeople.

improve customer service.

make delivery schedules more reliable.

all of the above.

51. Total quality management:

requires that everyone in the organization be concerned with improving quality.

means more than just using statistical controls to reduce manufacturing defects.

views the cost of lost customers as an important result of quality problems.

applies to service producers as well as manufacturers.

all of the above are correct.

52. After a problem has been identified, a fishbone diagram helps managers solve the problem by:

identifying how customer satisfaction can be improved.

creating a visual aid of why things go wrong.

organizing cause-and-effect relationships.

all of the above.

none of the above.

53. Using total quality management to improve the implementation of a marketing program is likely to include:

the use of Pareto charts to determine the critical path for scheduling marketing activities.

the use of fishbone diagrams to show which problems are most important.

an emphasis on treating routine customer problems and unusual ones in the same way--because every problem is equally important.

all of the above are correct.

54. Building quality into services:

is made easier by grouping services that require special attention with those that are routine.

can be accomplished by lowering customer expectations.

is not necessary unless the service is guaranteed.

can be easily accomplished with surprise quality inspections.

can be improved by giving employees the authority to correct a problem on their own.

55. It might be sensible for a company to benchmark each of its sales reps against:

another firm's sales reps who earn high customer satisfaction scores.

its other sales reps.

a competitor's sales reps.

sales reps of a firm in a different industry.

any of the above.

56. Regarding controlling marketing programs:

"sales analysis" and "performance analysis" mean the same thing.

traditional accounting reports are very useful for controlling marketing programs.

sales analysis is so revealing that there is no such thing as having TOO MUCH data.

the control process helps marketing managers learn how ongoing plans are working.

All of the above are true.

57. The 80/20 rule suggests that

20 percent of marketing effort is wasted.

80 percent of marketing effort is well implemented, but the remaining 20 percent is out of control.

80 percent of the business comes from 20 percent of the customers.

it will take 80 percent more effort to get 20 percent more business.

None of the above is true.

58. The "80/20 rule" says that:

only 20 out of every 100 firms use formal accounting controls.

a firm should hire 20 sales reps for every 80 customers.

marketing accounts for 80 percent of a typical consumer's dollar.

even though a firm is showing a profit, 80 percent of its business might be coming from only 20 percent of its customers.

usually about 20 percent of a firm's customers are unprofitable.

59. According to the "80/20 rule":

marketing accounts for 80 percent of the consumer's dollar.

only 20 out of every 100 firms use formal marketing control programs.

about 20 percent of a typical firm's customers are unprofitable to serve.

even though a firm might be showing a profit, 80 percent of its business might be coming from only 20 percent of its products or customers.

None of the above is correct.

60. Which of the following statements illustrates the 80/20 rule?

"80 percent of our target market doesn't respond to our marketing mix, and we only have a 20 percent market share."

"Of the hundred retailers who carry our products, the top twenty account for nearly 80 percent of our total business."

"20 percent of our marketing effort is wasted, but we don't know which 20 percent."

"We don't know whether our profits are 20 percent higher than we deserve, or only 80 percent of what might be easily obtained."

None of the above.

61. When involved in the control process, the marketing manager should view company profit

as a gross index of performance that should be further broken down into smaller components.

as a guide to future operations.

as the test of whether or not the marketing mix is successful.

All of the above are true.

None of the above is true.

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Tutorials for this Question
  1. Tutorial # 00003738 Posted By: smartwriter Posted on: 11/23/2013 11:59 AM
    Puchased By: 2
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    to marketing cost analysis, a sales rep is likely to ...
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