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In marketing, the identification and profiling of distinct groups of buyers who

Question # 00007229
Subject: Communications / General Communications
Due on: 02/28/2014
Posted On: 01/25/2014 02:00 PM
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TCO A) In marketing, the identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________. (Points : 6)

 segmentation

 integration

 disintermediation

 cross-selling customization

2. (TCO A) Marketers at ACME Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. ACME Inc., follows the ________ concept

in doing business. (Points : 6) 

production 

product selling

 marketing

 social responsibility

3. (TCO A) For a company, Mission statements are at their best when they reflect a ________. (Points : 6) market

 strength

 competency

 vision value

4. (TCO C) Which of the following statements is true of marketing plans? (Points : 6) 


They can be independently developed without worrying about other functional areas.

 They provide direction and focus for a brand, product, or company.

 They are usually profit-oriented. They are of limited use to non-profit organizations. 

They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.

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