TCO A) In marketing, the identification and profiling of
distinct groups of buyers who might prefer or require varying product and
service mixes is known as ________. (Points : 6)
2. (TCO A) Marketers
at ACME Inc. believe in putting their customers ahead of everything else. Their
products are carefully designed to meet customer requirements and the entire
focus is on achieving customer satisfaction. ACME Inc., follows the ________
in doing business. (Points : 6)
3. (TCO A) For a
company, Mission statements are at their best when they reflect a ________.
(Points : 6) market
4. (TCO C) Which of the following statements is true of
marketing plans? (Points : 6)
They can be independently developed without
worrying about other functional areas.
They provide direction and focus for a
brand, product, or company.
They are usually profit-oriented. They are of
limited use to non-profit organizations.
They are typically five-year plans and
they lay out the strategies required to achieve targets in those five years.