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Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

Question # 00006834
Subject: Business / General Business
Due on: 01/30/2014
Posted On: 01/18/2014 01:32 PM
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Question Assignment 1: Yahoo and Amazon: Building a Competitive Advantage
Due in Week 3 and worth 300 points
Review Case 21 “How Amazon.com became the leading online retailer by 2011”, and Case 23 “Is Yahoo!’s business model working in 2011?” located in the textbook to complete this assignment.
Write a six to eight (6-8) page paper in which you:
1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each.
2. Determine the key strategic differences that have impacted the relative success of both Amazon.com and Yahoo.com. Provide two (2) specific examples of such strategic differences to support the response.
3. Compare and contrast the approach to strategic planning that each company has pursued in order to achieve a competitive advantage. Focus specifically on both intended and emergent strategies.
4. Analyze the manner in which each company’s distinctive competencies help to shape the strategies that each company pursues. Provide a rationale to support the response.
5. Recommend one (1) functional level strategy for each company which prescribes the essential ways in which each may achieve superior efficiency, quality, innovation, and customer responsiveness. Provide a rationale to support the response.
6. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
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BUS599 Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

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Posted On: 05/17/2014 08:20 PM
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Preview: for xxx companys xxxxxx By 1996 xxxxxxxx of companies xxx signed xxxx xxxxx for xxxxxxxxxxx their products xx its portal xxx Yahoo xxxx xxxxxxxxx to xxxxx heavily on xxxxxxxxxxx to ensure xxxxxxxxx growth xxxx xxxxx moved xx towards building x stronger business xxxxx and xxxxxxx xxxxxx more xxxxxxx and more xxxxxxxx to its xxxx In xxxxx xx acquired xxxxxx mail which xxxxxx the basis xxx Yahoo xxxx xx 2000, xx also acquired xxxxxxx Yet, as xxx online xxxxxxxxxx xx similar xxxxxxxx grew, it xxxxxxx eating into xxx user xxxx xx Yahoo xxxxx also faced x growing threat xxxx Google xxxxxx xxxxxxxx continued xx grow in xxxxx However, as xxxx passed xxx xxxxxxx 2011, xxxxxxxx started believing xxxxxx value could xxxxxxx further xxxxx xx also xx need of xxx right strategic xxxxxxxxxx and xxxxxxxxx xx is xxxx suggested in xxx need of x new xxxxx xxxxxxxx it xxxxx offers possibility xx generating substantial xxxxxxx from xxx xxxxxx and xxxxxxxxxxx 2 Amazons xxxxxxxx of being x seller xxx xxx own xx well as xxx companies which xxxx difficult xx xxxxxx high xxxxxxxxx costs has xxxxxx paid in xxx long xxxx xx we xxxxx Amazons line xx growth, it xxx be xxxxx xxxx Amazon xxx continued to xxxxx on its xxxxx mover xxxxxxxxx xxxxxxx letting xxx position weaken xxxxxxxx due to xxxxxxxxxxx While xxxxxx xxxxxxxxx to xxxx towards the xxxxxx and gain xxxxxxxxx by xxxxxx xxxxxx yahoo xxxxxx making the xxxx as it xxxxxxx 2000s xxx xxxx a xxx market share xx its competitors xxxxx the xxxxxx xx competitors xx the retail xxxxx still Amazon xx a xxx xxxxxxxx unchallenged xxx continued to xxxxx on its xxxxxxxx of xxxxxxxxxxxxxxx xx the xxxxx hand Yahoo xxxxxxxxx to rely xx its xxxx xxxxxxxx of xxxxxxx from ads xxx lost in xxx long xxxx xxxxx we xxx see that xxxxxx was successful xx making xxxxxxx xxxxx in xxx face of xxxxxxx threat from xxx competitors, xx xxxxx not xx done as xxxxxxxxxxxx in the xxxx of xxxxx xxx it xxx continuous fall xx we see, xxx growth xxxx xx Amazon, xx has continued xx adapt to xxx competition xxx xxxx a xxxx seller became xxx biggest seller xx a xxxxxxx xxxxx of xxxxxxxx online and xx this way xxx able xx xxxxxxx its xxxxxxxxxxx advantage Thy xxxx reason behind xxxxxx failure xxx xxx brands xxxxxxxxx to renew xxxxxx according to xxx
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